ThinOptics

An eyewear brand famously known for their ultra-thin readers and sunglasses paired with convenient cases that can be attached to everyday items such as keys, phones and laptops.

Highlights

  • clip art of a line graph

    Campaign Optimization

    +20% YoY in revenue through optimizing and adding new flows and strategic segmentation in campaigns.

  • clip art representing social media audience

    Subscriber Growth

    +8% YoY increase in subscriber growth and improved retention across email and SMS channels.

  • Paintbrush with easel clip art

    Design and Build

    Created 100+ high quality marketing assets for email, web and print. Build and manage all emails in Klaviyo.

  • Eyeglass on bar graph

    Monitor Analytics

    Evaluate analytics across multiple platforms, using A/B tests to improve content, segment and cadence strategies.

Work Examples